Fractional Chief Marketing Officer
Executive marketing leadership for $3M–$50M companies, at the moments that decide their next decade.
See the eight inflection points →The premise
Growth stalls. A leader walks out. A buyer comes to the table. In those moments a company doesn't need more marketing activity — it needs someone who has sat in the chair before and knows which decisions compound.
Wyckoff steps in as executive marketing leadership, at the capacity the business actually needs, for exactly as long as it needs it.
Eight critical business inflection points
Revenue has plateaued. The pipeline is inconsistent. Growth has lost momentum.
A strategic reset, measurable KPIs, and a revenue-focused growth plan.
Your marketing leader is gone, and the team lacks senior direction.
Immediate fractional CMO leadership, stability, and a clear path forward.
You're expanding into a new industry, geography, service, or customer segment.
Sharp positioning, the right message, and a proven go-to-market strategy.
Growth has been driven by sales, relationships, and the founder — not a marketing system.
A scalable marketing foundation aligned with sales and revenue.
Your company has evolved, but your brand has not.
Stronger positioning, clearer messaging, and meaningful differentiation.
You want to maximize valuation and reduce dependence on the owner.
Predictable revenue, a compelling growth story, and stronger enterprise value.
Brands, teams, customers, and strategies must come together quickly.
Unified messaging, aligned go-to-market strategy, and confident communication.
Your portfolio company needs experienced leadership to accelerate growth and increase enterprise value.
Executive fractional CMO leadership, strategic alignment, and a proven value creation plan.
Since 1993
Who steps in
A creative operator with a finance background, placed on your executive team in a part-time capacity. What you get is an unbiased expert whose only focus is growth and profitability.
Since 1993, Wyckoff has worked across more than 20 vertical markets in 12 countries, executing marketing strategies that drive owners' equity and shareholder value. The catch: you can't hire him as a W2.
Marketing exists for one reason. To create profitable growth.
From the people who've worked with him
Everything he does is focused on helping individuals and organizations be their best. And he gets it done. Combine that with a strong code of ethics and a desire for everyone to succeed, and you have a consummate professional who advances the cause.
Linda ThomasVP, Global Accounts — Mandel Communications
One of the best business partners I have worked with. His drive, energy and customer service are inspiring. Great skills in problem solving, tireless, and very intuitive.
Patricia LawrenceSenior VP, Human Resources — Re/Max
The ultimate value-add consultant and consummate business partner, delivering solutions that exceed requirements. I strongly endorse him and his services.
John O'LoughlinMcAleer Gray LLC
Insights
The next step
Tell us what's shifted in the business. If there's a fit, you'll hear back directly from Luke.
Every inquiry is read personally. Nothing is shared, sold, or added to a list.
